10 general skills or competencies (Job family competencies) for Market Research Analyst II
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Discusses the models and roles of business data analytics.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Partners with internal and data engineering teams to fully optimize acquisition data sources.
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Level 4 Behaviors
(Extensive Experience)
Enhances data collection procedures to build analytic systems.
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Level 5 Behaviors
(Mastery)
Develops robust analytics requirements to define algorithms and data sources for stakeholders.
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Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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8 soft skills or competencies (core competencies) for Market Research Analyst II
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Summary of Market Research Analyst II skills and competencies
There are 0 hard skills for Market Research Analyst II.
10 general skills for Market Research Analyst II, Data Analytics, A/B Testing, Competitive Environment, etc.
8 soft skills for Market Research Analyst II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Analyst II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.